Two New Retainly Features Released
Marketing automation is a huge help for businesses that want to increase their reach and connect with customers in novel ways. And there’s always some new and exciting automation tool coming along to make it even easier for marketers to do their thing.
Retainly has also stepped up its game! In this article, we’ll dive into two of Retainly’s newest marketing automation features that could help your business take its marketing strategy up a notch: marketing funnel analytics and demo workspaces. Get ready! But before we describe each feature, we’ll explain our reasoning for introducing it.
Problem #1: Complex marketing funnels
Customer decision-making has gotten trickier these days, and so have marketing funnels, given all the twists and turns marketers need to navigate. Do you know why? With digital marketing on the upswing, consumers have tons of information at their fingertips. They can research products, read reviews, and compare prices like pros. You need to work harder to get their attention.
Plus, you have many different touchpoints to get your message out there. Believe it or not, the typical customer contacts businesses using not one, not two, but as many as nine different channels when dealing with a business. Consumers communicate through social media, email, SMS, phone calls, and more.
Oh, and let’s not forget personalization. These days, 62% of shoppers say they’ll turn their back on a brand if their customer experience is impersonal, which is a big jump from 45% in 2021.
So we end up with customers with diverse backgrounds, with loads of other options on their radar, scattered across various touchpoints and stages in your marketing funnel, and they’re all craving that personal touch. How do you juggle it all and show up at just the right time with the perfect offer?
Well, guesswork won’t cut it, but marketing automation sure will. Automated marketing already has 35% of marketers saying it seriously upped their ability to target consumers
At Retainly, we’re all about understanding marketing methods. Our all-in-one customer engagement platform lets marketers convert leads effortlessly. And to help you make more informed decisions about when and where to advertise, we’ve just rolled out a new marketing funnel analytics feature. Let’s take a look!
Feature #1: Marketing funnel analytics
Say hello to the funnel analytics feature. Funnel analytics help you visualize the performance of your marketing campaigns and build custom marketing funnels that boost a product’s value in the eyes of your customers.
The funnel analytics feature offers a big-picture view of customer interaction with your marketing efforts, pulling information from lots of different sources, like websites, email and SMS campaigns, and A/B tests you’ve run. It provides valuable insights into events like product page visits and email open rates, enabling you to identify any gaps in your marketing campaign so you can take prompt action. Over time, you’ll discern patterns that help you know where and when to make changes so your customers don’t lose interest and move on.
In addition, we provide handy filtering and segmenting options. Filtering lets you view data that match specified criteria like demographic parameters, behaviors, and other attributes. By applying filters, you can focus on specific subsets of customers or leads to better understand how different groups interact with your marketing funnel.
And with segmentation, you can create tailored funnels for each group so that you can analyze each funnel’s performance separately. This way, you can harness the best marketing tactics for each group and fine-tune your approach to really click with your target audience.
The best thing? You can start using this feature right away. So, get your analysis groove on and give it a try! You can even test it using our other new feature: demo workspaces. But first, we’ll explain why we’re launching it.
Problem #2: Different marketing funnels across industries
The marketing automation software market is huge, expected to rake in $5.4 billion in 2023. With a multitude of marketing automation tools available, it takes time and effort to find the one that best fits your needs; there’s no one-size-fits-all solution. Businesses need different approaches to guide different populations of customers through the marketing funnel.
For instance, B2C and B2B marketers have different conversion funnel analytics. B2C marketing targets individual shoppers and encourages frequent, lower-value purchases. But for B2B customers, it’s a whole different story. B2B companies must show that they can bring value to an entire organization. Businesses in the B2C sector may be concerned with reducing shopping cart abandonment rates, whereas the B2B sector might prioritize lead nurturing campaigns.
And that’s just within e-commerce funnel analytics! We haven’t even scratched the surface of other sectors, like iGaming and fintech, each with their own marketing goals, challenges, and must-have features.
To help you find the perfect marketing automation solution for your unique industry, Retainly created demo workspaces. Let’s check out this feature.
Feature #2: Demo workspaces
Traditional demos can sometimes fall short in providing a personalized experience. Often, you have to fully engage with the complete set of features in a tool to truly understand its potential for addressing your particular needs. That’s why Retainly is excited to give you a closer look at our platform with our new, hands-on feature — demo workspaces.
Now you can get a better feel for how Retainly works by checking out one of the five demo workspaces we have — Retail-food, Retail-nonfood, E-commerce, iGaming, and FinTech — each crafted to fit a different business context. Demo workspaces let you explore how to customize Retainly for your specific industry’s needs and max out its capabilities to produce amazing results.
And this feature is already rolled out! Just sign up for Retainly, activate your demo workspace, and enjoy!
Customers are getting more selective, and their behavior differs across industries. Neglecting to address critical gaps and opportunities in your sales funnel marketing automation strategy can adversely affect your bottom line.
Seize the opportunity to level up your marketing funnel management with the Retainly app!
With our brand-new marketing funnel analytics and demo workspace features, you’ll have all the essential data in one spot so you can create campaigns that impress customers in your niche.